Brief 1: Print
Proposition: The toughest garbage bags
Brief 2: Campaign
Proposition: There’s something for everyone in a box of Favourites.
Brief 3: TVC
Proposition: The fastest way to get your hedge in shape.
Brief 4: Radio
Proposition: Your blood is more powerful than you think
Brief 5: Social
Proposition: Now anyone can borrow your car
Brief 6: PR
Proposition: Single use plastic created today, will be in the ocean tomorrow
Brief 7: Digital
Proposition: Get your Subway without the wait
Brief 8: Direct
Proposition: With over 10,000 items, you’ll always find something new for your car
Brief 9: Commercial Creativity
Task: Come up with an idea for a product, business or entrepreneurial idea. It might be really big. It might be tiny. It might be a niche product. It should be something that demonstrates interesting thinking.
Springboard: Immersing ourselves in the environment and nature are proven to boost our mental health, how could we create a product or a service that takes advantage of this fact?
