Legacies are meant to be passed on, cherished, and occasionally, challenged. With a brand history that reaches as far back as the 1940s, we crafted a nostalgic TVC for the metho company, DIGGERS that celebrated their storied heritage. But nostalgia distorts reality, and the reality is that women make up over 43% of agricultural workers in Australia.

Our TVC commemorates the brand's origins, the hard work in the sugar cane fields of Far North Queensland, and the growing number of women within this workforce.